Six »wine-sensitive« persons, all of them engaged in business banking, founded a Ltd to »create« their own wine together with the best oenologists and sommeliers. The name of the red wine and the design of the labels should assist in positioning the wine as »icon wine« available exclusively in small quantities in luxury restaurants. As style media we used the picture of a notary certified company agreement with notaryship cord and a »shot glass« stamp with a vine pest on it.
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