O le vin, le bon vin!

We are always happy to position wine based on its origin. This was the case with this commission from the beautiful Provence region. For the labels, we commissioned portraits of the Constantin winemaking family in the style of Henri Matisse, who, as is well known, lived in Nice. To give the project the Constantin family’s personal touch, we produced a special label as an added bonus.
What’s more – ladies and gentlemen – a song was produced especially for the occasion. “Oh le vin, le bon vin” quickly became a catchy tune for family gatherings and celebrations across the region. How did it manage to spread so quickly? Quite simply: the QR code on the bottle cap and label acts as a direct link to the song.