Tradition with a modern twist: Having already transformed historic letters and the pomegranate symbol into a sophisticated wine label for the Barmherzige Brüder, its non-alcoholic counterpart required an equally powerful appearance: the estate’s own grape juice.
The packaging design challenge: To preserve the well-established, traditional brand foundation while allowing it to shine in a completely new light for this new product. Our solution for the bottle design is a clever “additional sticker” in the shape of the iconic pomegranate, combined with the use of a shimmering blue-purple holographic foil and a distinctive tactile finish. Through modern label refinement, centuries-old letters seamlessly blend into a contemporary eye-catcher.
Design & Concept: Alessandri Design
