Straight to the source

Kurier, Austria


We can’t take credit for the layout of the newspaper. But we certainly can for the way the Kurier draws attention to itself. It isn’t necessarily easy to establish order in a large and complex media organisation. But that’s where corporate identity comes into it, providing order and a framework. It would even take a change in the editor-in-chief’s office before the new disciplined approach took hold. But then it stuck.