Shrouded in legend

Ouroboros, Quo vadis, Pegasus and Franz Josef are just some of the wines that the Pitnauer family markets as their premium range. We had the honour of giving them a fresh new look. Legend has it that Pitnauer, a lover of fairy tales, had already unearthed mythological stories behind each of these names, for which we designed vivid visual tableaux. The legend is right. And it was a wonderful project. We even took the story a step further, believing that great wines need great labels. And so we went all out rather than holding back.