Ouroboros, Quo vadis, Pegasus and Franz Josef are just some of the wines that the Pitnauer family markets as their premium range. We had the honour of giving them a fresh new look. Legend has it that Pitnauer, a lover of fairy tales, had already unearthed mythological stories behind each of these names, for which we designed vivid visual tableaux. The legend is right. And it was a wonderful project. We even took the story a step further, believing that great wines need great labels. And so we went all out rather than holding back.
Design & Implementation: Alessandri Design, Illustrations: Fritz Dorfner
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