Ceci n’est pas un …

Intercell AG focused on the research, development, manufacture and marketing of innovative vaccines against a wide range of infectious diseases that had previously been incurable. Alessandri worked with the company from 2001 to 2012, providing support in the areas of annual reports, B2B communication, corporate communications and digital media. The concept for the 2009 annual report highlighted the innovative vaccine patch and its distinctive shape. As the vaccine patch reminded some people of a football, others of a shell and yet others of a lemon, we drew inspiration from René Magritte’s famous phrase: “Ceci n’est pas un …”