The man is the music

The child prodigy was spotted early on and nurtured with every resource Israel has to offer its talented young people. Today, the cellist receives requests from all over the world. Gavriel Lipkind is as determined as he is headstrong, which speaks to the immense pressure he places on himself. He produces every one of his recordings himself, from start to finish. We were the final stage: the marketing. Like any other genre, the world of classical music has its own rules. With this project, the fun lay in breaking the rules without getting caught.