Brave New World

The history of the Vienna University of Economics and Business began in 1898 with the Imperial and Royal Export Academy in the former Festetics Palace. Much has changed since then. In 2013, WU opened its modern campus in the Prater. 25,000 students and 1,500 staff members can work, study, conduct research and teach at the WU campus.

110 years after its foundation, Alessandri Design & Marken Manufaktur was commissioned to create the new corporate design for what is now Europe’s largest university of economics.