Fangocur is a mail order maestro and online trading aficionado. The packaging design had to be able to hold its own when scaled down to the size of an icon on the screen, communicate the curative power of nature and kindle a desire to buy.
Alessandri Design & Brand Studio developed the Fangocur brand in 2002. And it has grown from strength to strength ever since. It all started with the Fangocur mud pack. Stamped holes marked the pain centres on the human body: an element at the heart of the brand image which is found throughout the corporate design and all of the packaging. The curative mud drinks are a major online success.
In 2015 Alessandri Design & Brand Studio developed the Fangocur Organic Care cosmetics line which is all about natural beauty care products.