A bone fide child prodigy, Israel discovered this Wunderkind early on and backed him every step of the way. Today the cellist is in demand all over the world. Gavriel Lipkind is as ambitious as he is unconventional, which is reflected in the huge amount of pressure that he puts on himself. He produces all of his recordings himself, from start to finish. And we were part of the end: the marketing. Like every other genre, the world of classical music has its own rules. In this project the most enjoyable part was breaking established rules without getting caught.