Turning over a new leaf

Hofer, Lenz Moser, Austria


Classic redesign for a food retailer: Alessandri, Design & Brand Manufactory. For the Lenz Moser w inery. For the Hofer supermarket chain. For better recognition. For its customers.


After we had picked up the bottle in front of us and used it to help us ruminate a little, the design solution materialised with relative clarity. The time was ripe to reintroduce the classic vine leaf motif – once a popular visual, it has steadily been disappearing from domestic winegrowers’ labels since the 70s. And with Lenz Moser seeing it just the same way, we were soon in business.

Weitere Projekte

Upscale Piscine Design

Domäne Wachau, Wine


Hofer, Wine