How new is new?

Tement, Austria


The Weingut Tement wine estate has an illustrious tradition: no jettisoning of the old for the sake of it here, no frantic pursuit of the latest fashions. And we saw things the same way. Which is why we decided to handle the existing wine design with kid gloves. That said, we also wanted the graphic innovations to be tangible. The idea was to make sure Tement aficionados continued to identify and would feel a greater affinity for the brand. A tour de force that no-one should pick up on, so please keep it to yourself.


Wine makers setting a precedent – and their Bohemian flair and playful originality are reflected in the striking typography.