To the point

Radatz, Austria


UKW, a collaboration between Helmut Unger, Michi Klein, winemaker Reinhard Wurzinger and family business Radatz, met its creators’ expectations in terms of quality, but not in sales. So we met with Thomas Zedrosser, Radatz’s Managing Director, at the Unger & Klein wine store. The results of our discussion were very pleasing indeed. The red and white cuvées got new names, and a new design. Since autumn 2014, Des Pudels Kern and Die Wollmilchsau have been selling like hot cakes.