A younger generation was taking over the Gruber vineyards as Maria, Ewald and Christian Gruber assumed responsibility for the successful Röschitzer estate. Cue Alessandri Design & Brand Studio to ensure that the little helpers who are constantly at the winegrower’s side in the vineyards and the cellars get the attention they deserve: we call them the wine spirits, but it turns out they might actually be microorganisms. Invisible to the naked eye, you can usually only see them under the microscope. But now they adorn the wine labels, boxes, the website and merchandise.
When it comes to marketing wine, you need to make clear the different levels of quality. This was easy: each label features either one, two or three wine spirits. If the wine is unique, the label features only one spirit. After all, it takes personality to get to the top.