The tangram game

Böhler Uddeholm, Vienna, Austria


Vienna-headquartered industrial giant Böhler-Uddeholm is a leading global producer of special steels. The company includes three brands – Böhler, Uddeholm and Buderus – and is owned by the Voestalpine Group.


In 2003, everything revolved around the versatility of steel. Using a kind of Japanese puzzle called a tangram, we presented the wide range of customer segments served by the company.

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Böhler Uddeholm, Report