The masterplan

WU Wien, Österreich


Construction work on the new Vienna University of Economics and Business (WU) campus was about to begin. Like the architecture, the graphic design had to be totally in step with the times. We developed a new logo and a new visual identity which had to be as memorable as it was practical.


The 2008 annual report became the masterplan for all that would follow – a blueprint for implementing the WU visual identity.

Weitere Projekte

Beautiful new world

WU Wien, Corporate