Beautiful new world

WU Wien, Austria


Vienna University of Economics and Business (WU) can trace its roots back to 1898 and the former Royal and Imperial Export Academy in what was then Palais Festetics. Since then lots of water has passed under the Reichsbrücke bridge – in 2013 the WU opened an ultra-modern campus in the Prater on the other side of the Danube. 25,000 students and 1,500 staff work, study, research and teach at the WU Campus.


Alessandri Design & Brand Studio was entrusted with creating a new corporate design for what is now the largest business university in the whole of Europe, 110 years down the line.

Weitere Projekte

The masterplan

WU Wien, Report