We are good

Wolf Theiss lawyers are good. And they know it. Their clients in 13 countries know it. But how do I convey that in a campaign? It’s better to hear praise from others; self-praise stinks. It’s better to show, without words, that you’re good. What’s more, the adverts need to be understood in thirteen European countries.

Concept developer and copywriter Alexander Doepel was effectively out of a job. Cordula hired an AGI friend, the illustrator Christoph Niemann, whose cleverly evocative visual ideas also grace the covers of The New Yorker. Alessandri Design was rewarded for this with a Venus from the Creativ Club Austria, and Niemann with an exhibition at the Museum of Applied Arts in Vienna.