Wine spirits in X-L-M-S

Gruber Röschitz, Austria


Working with the Grubers was a real pleasure, and the results speak for themselves. We discovered microscopic wine spirits (Spiritus Vinosi Gruberialis), magnified them and brought the funny little fellas into the public eye. And now they are everywhere, including on letterhead, mailings, Facebook – and even starring in their own cartoon on YouTube. The customer could not have identified more closely with their brand if they had tried.


Film soundtrack: Barbara Hoffmann: vocals, kazoo, bells; Stefanie Hoffmann: vocals, guitar, djembe; Peter Hoffmann: vocals

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