Hofer, Austria


Even the very best of wines have to rely on appearances to get themselves noticed. So we gave the Hofer supermarket chain’s line of Styrian wines a loud and proud new visual identity: an elegant redesign featuring that most famous of Styrian landmarks – the Klapotetz wind rattle. Actually little more than a glorified scarecrow, it’s still a very nice symbol of origin. Rattle, rattle.