Wolf in sheep’s clothing

Domaine La Louvière, La Fontaine de Loups, France

Food retail business has its own rules. Alessandri Design advised us professionally from the very beginning to tailor our secondary brand exactly to its target group.
Thore Könnecke


Nicolas Grohe and Thore Könnecke wanted to add another brand to go with their provocative and frivolous La Louviere brand, which would present their southern French wines in a slightly less controversial light. So we hid the wolf in sheep’s clothing.


Modelled on Isengrim, the harmless wolf has a fairytale-like quality, triggering an unconscious association with ancient myths and fables.

Weitere Projekte

The wolf’s hill fetish

Domaine La Louvière, Wine