The rebel from the Côte de Provence
Château de Roquefort
PackagingRaimond Marquis de Villeneuve is a cheerful rebel who successfully challenges the notion that the south can only produce rosé. He also produces red and white wines. The language of his wine labels is also reflected on adhesive tape, cardboard packaging, signposts and life’s journey. This has resulted in a distinctive overall image – truly tailor-made for Raimond.
Design & Concept: Alessandri Design, Custom Typefaces: Thomas Gabriel


